Fighting creative fatigue for a financial company
The Challenge
A financial company’s media team wanted a better return on their investment for the long term. They needed a strategy to push the creative saturation threshold higher. Knowing when saturation will happen and what they can do to avoid creative burnout would help them change the trend.
The Solution
The media team was able to prepare for ad fatigue and extend the life of the creative by utilizing RSLT’s unique technique of tracking and forecasting ad fatigue.
