Today’s advertising professionals only know when ad fatigue hits when it’s too late to take action. Advanced AI and machine learning technology that drive privacy-compliant,  granular-level measurement and optimization capabilities simply don’t exist for TV. What’s more, there’s no real way to measure the combined effect and synergy between digital and TV channels. 

Until now. 

RSLT was founded by a group of advertising professionals and data scientists who identified their industry’s inability to truly track and measure the impact of cross-channel advertising campaigns.