rslt tv - RSLT

Optimize your TV advertising budget by monitoring & forecasting ad fatigue using granular-level attribution and data-driven recommendations.

RSLT TV is an advanced analytics platform that provides same day, granular-level insights on the effectiveness of your TV, OTT and Linear ads, without using 3rd party data or trackers. Make the most out of your budget by understanding how your target audience is engaging with your ads. Quickly measure ad frequency to accurately predict ad fatigue and saturation before they impact your results.

Uncover the true effectiveness of your ads:

Metrics that matter

Attribution – Discover the optimal mix of channels, dayparts, genres, days and creatives that spur your target audience to engage with your ads.

Find your sweet spot – Avoid ad fatigue and saturation by discovering when your ads achieve maximum impact.

Data-driven recommendations

Optimization – Detailed analytics down to the channel, creative and daypart level so you know where to invest your budget, while taking into account ad availability and spend limitations.

Privacy

Leverage advanced AI and machine learning that uses only your proprietary, 1st party data to benefit from data collection that doesn’t infringe on privacy.