d2H Partners’ goal is to drive Hispanic consumers down the path to purchase with multi-screen campaigns developed to generate leads and convert Spanish-speaking customers. One of d2H’s clients, a prominent provider of insurance products, wanted to know if increasing advertising expenditure in the Spanish-language TV market would be a worthwhile investment.
Hispanic media planners face a distinct set of challenges. Their success is determined by the number of leads generated by calls on web form-fills on Spanish-language landing pages. d2H Partners knew that investing in this market would be highly valuable for the insurance business if, in addition to calls, they could also drive web traffic to the insurer’s English-language landing sites from Spanish-language ads.
d2H Partners hired RSLT to conduct a TV attribution analysis in order to verify their assumption. They were particularly curious about the proportion of Hispanic and English leads that could be traced back to Spanish TV ads. RSLT’s platform offers campaign performance analytics along with comprehensive insights at the day, daypart, network, program, genre, and creative levels. The RSLT TV attribution solution’s capability to predict creative fatigue using data science and first-party data is one of its key features. Additionally, our solution effectively distinguishes between Hispanic TV viewers who interact online in Spanish or English while still preserving their privacy.
d2H Partners’ goal is to drive Hispanic consumers down the path to purchase with multi-screen campaigns developed to generate leads and convert Spanish-speaking customers.
One of d2H’s clients, a prominent provider of insurance products, wanted to know if increasing advertising expenditure in the Spanish-language TV market would be a worthwhile investment.
Hispanic media planners face a distinct set of challenges. Their success is determined by the number of leads generated by calls on web form-fills on Spanish-language landing pages.
d2H Partners knew that investing in this market would be highly valuable for the insurance business if, in addition to calls, they could also drive web traffic to the insurer’s English-language landing sites from Spanish-language ads.
d2H Partners hired RSLT to conduct a TV attribution analysis in order to verify their assumption. They were particularly curious about the proportion of Hispanic and English leads that could be traced back to Spanish TV ads.
RSLT’s platform offers campaign performance analytics along with comprehensive insights at the day, daypart, network, program, genre, and creative levels. The RSLT TV attribution solution’s capability to predict creative fatigue using data science and first-party data is one of its key features.
Additionally, our solution effectively distinguishes between Hispanic TV viewers who interact online in Spanish or English while still preserving their privacy.
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